What do you need to look at when choosing an ad network?

Getting a high eCPM is nice but I recommend the developers who are looking for the right ad network for their apps not to forget to ask themselves the following questions:
- is the ad solution easy to integrate?
- is it going to create bugs in my app(s)?
- am I going to get paid on time?
- will I get charged with extra payment fees?
- will I get a good support when I have questions ?

At AdBuddiz, we are obviously working hard to get the highest paying campaigns and bring high eCPMs to our publishers. But we are also paying a lot of attention to these questions. And here is how we answer them:

- the integration of our SDK requires only 2 lines of code. Simplicity is our motto
- we have thousands and thousands of apps running with our SDK and they are running like a charm
- we always pay on time (and even in advance in the case of wire transfers in order to make up with the transfer time)
- we are not charging payment fees (the fees you might get when receiving a payment come from Paypal or the banks involved in the wire transfer)
- we make sure everyone gets a reply from our support team within a day

Your problems are our problems. That’s why we have a poster at the office with a Steve Jobs’ quote that says : “If a user is having a problem, it’s our problem”. Since I am the CEO of AdBuddiz, I am at your service if you have any problems or suggestions. My email is public. Feel free to drop me a line: jonathan at adbuddiz dot com

Success Story Series : Star developer - Kitmaker

This is the third post in our success story series, which spotlights the real heroes of the mobile gaming community. Our guest this week will tell us about his experience with AdBuddiz and with Giftiz, our app that helps promoting games on Google Play. Welcome to…

AB : First of all, can you tell us briefly who you are ?

Kitmaker : Well, Kitmaker is a young spanish company that develops mobile games and apps, and that keeps trying to improve day by day. We started in 2007 by developing J2me games. We began doing apps for Android in 2010. We are located in Palma de Mallorca, in the Balearic Islands, and have more than 60 employees.

AB : What is Kitmaker’s most successful mobile game ? What do you think contributed to its success ?

Kitmaker : On android, our most successful games right now are the Final Kombat saga. We believe that the success of these games comes from the fact that we chose the right theme and a great name.



AB : How did you learn about AdBuddiz ?

Kitmaker : I was contacted by one of your colleagues by email, and then went to do a little bit of research on the internet about it.

AB : Some of your games got featured on Giftiz, our app that features the best games on Google Play. How did the featuring help promoting your games ?

Kitmaker :The release of our games was much better thanks to Giftiz. We benefited from many downloads at launch.

AB : You use AdBuddiz in some of your games. What’s your experience with our network ?

Kitmaker :We tried other ad networks and got better performance with you guys. We are very impressed with AdBuddiz and we are looking forward to building a long term partnership.

AB : What are the most important things you look at when choosing an ad network ?

Kitmaker : The most important thing, of course, is revenue ! Customer support is very important as well. In addition to driving us great revenues, AdBuddiz has an awesome support team that answers all of our questions very fast.

AB : What can you tell us about your team ?

Kitmaker : Currently, we are 20 people working on games. We can be more or less depending on each project. We are always sharing ideas and working side by side!


AB : Last question, What is the mobile game that you like the most ? that you hate the most ?

Justo : « My favorite game is Infectonator! »
Manu : « I love Zombie Highway 2»

AB : Thanks a lot ! Is there anything you would like to add ?

Kitmaker : Many thanks for that entertaining interview !

You can visit Kitmaker’s blog

Why comparing eCPMs can lead you to compare apples and tomatoes?


Some developers are using the eCPM metric to compare the performance of ad networks. Let’s take the example of a developer who is testing 2 ad networks.
On network 1, he gets a $2 eCPM.
On network 2, he gets a $3 eCPM
It could be tempting for this developer to conclude that network 2 is better.

The problem is that if you do that, you are most likely comparing things that are completely different by essence.

If you are sending Eastern Europe traffic to network 1 and US traffic to network 2, it’s quite normal that the performance is not the same. The reason for that is that advertisers are willing to pay more for US than for Polish traffic. Generally speaking, there is a high chance that your traffic breakdown per country evolves over time so you won’t be comparing the same thing if the 2 tests are not conducted at the exact same time.

eCPM is nice but revenue is better!

I have talked to several developers who were reluctant to display ads if their eCPM was too low. They were simply thinking it was not worth the shot. However, a developer who has a lot of traffic in countries where advertisers propose low payouts can still make significant revenues ! So low eCPM doesn’t mean necessary low revenues !

So what other things you should look at when choosing an ad network ?
I will discuss this in my next post. Stay tuned!